With more companies using social media as their main marketing strategy every day, it’s getting tougher to get noticed online. In order to stand out, marketing managers have started using dedicated software to automate their social media accounts.
By using automation tools, you can manage multiple social media accounts at once. Let’s take a look at how social media tools work and why you need to start using them today.
What Are Social Media Automation Tools?
In short, social media automation is the act of using software or tools to do certain things on social media without human intervention. Some of the most popular social media tools are Jarvee or Followliker.
By using any of these tools, you can attract more followers and improve your SEO scores. For example, with Jarvee alone, you can increase your social media engagement by 80%.
Furthermore, GMT2 is another excellent social media tool to help you reach a targeted audience. Also, if you’re still new to using automation tools, GMT2 has pre-configured settings to help you automate your accounts in the beginning.
However, besides these two great tools, you will also need to get some proxies for social media management.
What Is an Instagram Proxy?
An Instagram proxy is a private proxy which you can use to access social media platforms from multiple accounts at the same time. Now, Instagram’s algorithm will find all of these duplicate IP addresses and try to block them.
However, by using a virgin proxy, each one of your accounts will register as using one different IP address.
And there are two ways you can optimize your accounts — manually or with social media bots. Going for the manual approach allows you to be in total control of your accounts. However, this can be extremely time-consuming and not that effective in the long run.
On the other hand, you have social media bots. With companies like Jarvee, you have access to bots, which will help you automate your social media accounts. You can schedule your posts, engage with your followers, and create a strong online presence.
Who Are Social Media Tools For?
To start off, anyone who owns a brand or is in the marketing industry can benefit from using these tools. If you’re just beginning to use social media tools to boost your business, you might need some help at first. Companies like Fiverr are a great place to start you off.
If you’ve never heard of Fiverr, it’s an online marketplace where freelancers from different fields offer their services. On Fiverr, you can find a social media marketing expert to help you boost your online presence. Now you might be wondering, how do they do it?
The answer is simple — they use proxies for Instagram. By using an Instagram proxy, the marketing manager on Fiverr can help you run multiple accounts and engage with your followers.
When to Use Social Media Tools
Most social media platforms will allow up to five accounts from one IP address. Yet, if you’re a marketing manager, you might need to create ten or more.
With an Instagram proxy, Instagram will permanently link your account to one dedicated server. Thus, you’ll be able to run multiple accounts from the same address. Keep in mind that, if you’re running five accounts or less, you might not even need to use these social media tools.
When to Use Proxies for Instagram
The first case when you should use an Instagram proxy is when you are a marketing manager handling multiple accounts. Once you have more than five accounts on Instagram, you need to use a proxy to avoid getting blocked. As you’ve seen, marketing managers from Fiverr use proxies for Instagram so they can control numerous accounts.
Another time when you should use proxies for Instagram is when you have a marketing team. For example, if your marketing team works from remote locations, having a proxy is a must. Instagram will sometimes block an account if there are too many different IP addresses connected to it.
In this scenario, an Instagram proxy gives your whole team a unified IP address. With one address, multiple people can work to boost your social media presence at the same time.
Advantages of Social Media Automation
The biggest advantage of using any social media tool is the time and money you save. You won’t have to manage every account manually anymore or hire half a dozen people to do it for you.
Not only will the tools save you time, but you’ll also be able to increase your online presence. Moreover, you’ll be able to attract new followers and market yourself to a better targeted audience.
With social media tools, you can reach a much wider audience. Moreover, you can manage multiple accounts without the risk of getting blocked by Instagram. Not only that, you’ll spend less time and money on marketing, and more on developing your brand.
However, keep in mind that these tools might not be as useful to you if you only run a few accounts. On the other hand, if you have more than three accounts on Instagram or have a marketing team, social media tools are essential.