Despite the fact that they may not show up before the camera, music directors, like Alex Acosta, are perhaps some of the most important individuals on a set. Behind the scenes, apart from creating soulful music, they are responsible for setting the creative vision and making the biggest decisions regarding a project.
A music director is of paramount importance at each stage of the production process as a movie, television project or music video is fully under their artistic control. The creative vision of a music video, short film, television show, feature film, play, or any other production is determined by a music director. Apart from having mastery and grip of the technical aspects of composing music which they learn through different directorial and music classes, they develop an emotional and deep connection with the story, characters, and the entire script by skillfully incorporating music in a project.
The music director must have a clear understanding and explicit idea of what they want to accomplish through their project. They should know how to tell the story through music composition and, present and market the video to the audience. While the production heads and the creative department are ultimately responsible for a music video or a movie project’s creation, a great music director’s single most essential skill is comprehending their fundamental vision.
Truly outstanding directors like Acosta offer something unique by bringing together distinctive ideas and employing artistic direction techniques and methods. They make the audience see their idea from a different perspective and lens. With perfection and precision, they use music and different tools to tell the story, which not only adds to their art but also connects with the audience on an emotional level. The entertainment industry relies heavily on music direction and, a project’s success and outcome are greatly influenced by how it is carried out. In addition to being involved in the artistic conceptualization of music videos and films, music directors also play various important roles that influence a project’s final outcome.
A successful music director motivates and inspires others through their work. The cast, crew, and music director should be completely invested in a project and be on the same page if they want it to become a success. It is the responsibility of the music director to get others involved from the stage of conceptualization to completion because without doing so even a great project idea will fail. Great music directors like Alex Acosta not only have an original and distinct vision but also motivate others to follow in their footsteps.
With fifteen years of experience under his belt, Alex Acosta has earned the reputation of a multi-platinum music video director who has an inventive shooting style in which he blurs the creative lines between TV production, music videos, and feature film production. After directing the music video for Flo Rida’s song My House, his fame skyrocketed.
Soon after graduating from Virginia Union University, Acosta stepped into the professional world and has since worked in the fields of commercial video shooting, television production, feature film production, and music video direction. He has documented the success of actors, public figures, platinum recording artists, and various famous personalities such as Angie Martinez, Flo Rida, Marsai Martin, the City Girls, Rick Ross, Michelle Obama, Chris Brown, Kelly Roland, Diddy, Jason Derulo, Amanda Seales, Jadakiss, August Alsina, Tamar Braxton, Juicy J, Gorilla Zoe, and Cassidy in more than 25 countries.
Acosta in his illustrious career has directed shows for MTV, BET, REVOLT, FUSE, NBC, ESPN, and ABC, among other major media outlets, and has done social media marketing campaigns for shows like The Today Show, Jimmy Kimmel Live, Late Night with Jimmy Fallon, and Good Morning America. By working for such significant media outlets, he has demonstrated his extraordinary talent and skills behind the camera.
Some of his famous projects as a director include music videos like Try Me, My House, Snack, More Than Friends, and Don’t You Wanna ft. Juicy J, Neva Cap, Yo No Se, Jammin, look at my face, Bout It Bout It ft Oya Baby, Put It on You, and Nothing ft. Funsho, television series such as BET HER Awards 23′, The Return, Revolt TV x Michelle Obama, Big Facts Lil Baby, Big Facts Young Jeezy, Respectfully Justin, and 2 Aces & a dirty heart and commercials like The Ms. Pat Show and the Black & Unlimited Change Maker.
Over the course of his career, Acosta has collaborated with big brands of the entertainment industry like Celsius, Samsung, Atlantic Records, La’lpina Water, iLoud, ESPN, and the NBA. Using his knowledge and expertise, he runs his own production company, Prestige Film Works, with the sole purpose of producing and directing additional projects. Through his directorial skills and talent, Acosta has not only cemented his place as an accomplished music director but has also provided a framework for aspiring individuals who want to make a name for themselves in the entertainment industry.
