ONE of Scotland’s top football bosses has bared all in an online film to raise awareness for a cancer charity.
During the spoof sports-show ad Levein is seen being interviewed by radio personality Grant Stott before turning on his heels and showing off his bare backside.
The hilarious advert is currently the talk of football forums up and down the country.
The film coincides with the launch of the website for Edinburgh-based charity Prostate Scotland, an organisation which hopes to raise awareness of the disease and to encourage men to discuss their own health.
It is estimated that almost half (43%) of Scottish men will be affected by prostate cancer sometime in their lives, and between 2000-06 a massive 5457 men died in Scotland from the disease.
The charity has recruited Levein, Stott and Patterson to help persuade Scots men that visiting their GP need not be embarrassing.
In the five minute clip – available from today on the charity’s website – Levein and Patterson recreate a sports show format and give spoof after-match interviews on the subject of prostate cancer with presenter Stott.
The hilarious clip then ends with Levein walking away from the camera in a hospital gown revealing his bare behind.
Describing the operation Levein says: “The thing was – I just didn’t know what to expect.
“I just had to get in there, do what needed to be done and, hopefully, get a good result.”
Recent research shows a massive 89 per cent did not know the function the prostate, while two thirds (66%) don’t know where the prostate is located.
Survival rates are around 80 per cent, but early detection is key to this statistic.
Robert Wilson, chairman of Prostate Scotland, said: “The research proved there is a lack of awareness, with only 28 per cent of people surveyed being close to aware of the prevalence of prostate disease.
“The website contains some important awareness materials to help reverse this gap in information.”
Presenter Grant Stott admitted he “couldn’t believe the figures of people at risk were so high”.
He said: “I just had to help raise awareness of this common but often unspoken disease and, hopefully, encourage more people to talk openly about a subject which shouldn’t be taboo.”