Scottish spirit brand see huge increase in online sales over lockdown

0
77

A SCOTTISH spirit producer has experienced a surge in sales over lockdown.

Buck and Birch of East Lothian have experienced a 350 per cent increase in online sales over the past year.

The brand, which produces foraged flavours of the wild and conjures them into unique spirits liquors and cocktails has launched nine new products in the past 12 months.

The brand experienced a 350 per cent increase in online sales - Scottish News
Photo by Connor Home on Unsplash
The brand experienced a 350 per cent increase in online sales.

Buck and Birch also managed to bag a gold and bronze award at the IWSC for their Amarosa rosehip rum liqueur.

They have also launched a partnership with national distributor Sip and Savour which will see Buck and Birch products be introduced across the country.

Tom Chisholm, creative director and co-founder, said: “As a small company in the competitive world of drinks and spirits it has been vital for us to partner with a distributor who has the connections, industry knowledge and passion to help us grow our brand. Working with Sip & Savour is hugely exciting, and we cannot wait to see where it leads us.”

The brand have launched nine new products and cocktails in the past year - Scottish News
Photo by Louis Hansel on Unsplash
The brand have launched nine new products and cocktails in the past year.

Jamie Walker, managing director of Sip & Savour said: “We are thrilled to be partnering with Buck and Birch in driving their distribution in the UK. Their philosophy of working in harmony with their environment to create exceptional liquids is inspirational.

“Tom and Rupert have been challenging the status quo of drinks production for five years and we are honoured to have the opportunity to expand their footprint and spread their philosophy.”

A new tasting room has been developed in the Buck and Birch distillery to allow visitors to discover and sample the wide range along with some wild snacks from their pop up restaurant.

The brand have launched a tasting room in the distillery - Scottish News
Photo by Meritt Thomas on Unsplash
The brand have launched a tasting room in the distillery.

Rupert Waites, director of Buck and Birch, said: “It’s such an exciting time for us.

“It has been a very difficult year for many in business and we too have had our challenges, but we’ve been very fortunate and have seen our online sales really take off and the new consultancy arm of the company proving really popular which has kept us going.”

He continued: “At the Buck & Birch we are fanatical about flavour. Our mission is to create accessible and versatile drinks that are expressions of our landscape and what has been so rewarding over the past year is we have been able to share this with so many people despite the restrictions.

“If searching for a silver lining as a result of the pandemic I would say it is that people have a newfound love for the outdoors and our brand is more relevant to consumers and other businesses as a consequence.”