Thursday, February 22, 2024
NewsConsumer NewsAldi launch quiz to pair customers up with their perfect beer

Aldi launch quiz to pair customers up with their perfect beer

ALDI are launching a new summer Scottish Beer Festival to help customers find their perfect craft via a personality quiz.

The supermarket has launched its Scottish Summer Beer Festival along with an accompanying quiz which is designed to help customers seek the perfect Scottish craft beer to suit their personality.

The ‘Which Brew Are You’ asks people some simple questions to identify their personality types.

The ‘Which Brew Are You’ asks people some simple questions to identify their personality types - Scottish News
Picture from Aldi PR
Which brew are you?

The quiz  then breaks down four personas, including ‘hipster’, ‘strong, mysterious soul’, ‘ the cool character’ and ‘adventure seeker’ and pairs each with a selection of the Scottish craft beers to suit the tastes of the individual.

The summer Scottish Beer Festival launches on July 29 across all 96 stores in Scotland, 30 unique craft beers will be showcased from 14 of the best local craft breweries, prices will start at £1.49.

There are craft beers to suit every palate, from fruity IPA’s to crisp laggers and hoppy pale ales.

Graham Nicolson, group buying director, Aldi Scotland said: “Our summer Scottish Beer Festival has launched at exactly the right time, giving Scots the chance to sip on cold, refreshing beer during a rare spell of good weather. To mark this, we wanted to do something a bit different, and have created a fun quiz which helps people explore the range and find the right craft beer for them.

“We are all naturally drawn to the products we are most familiar with, and while it might not be an exact science, our ‘Which Brew Are You’ quiz will allow customers to discover new tastes and flavour profiles. Every beer we have in stock is of an exceptionally high quality and is sourced locally from top breweries, so no matter your choice, you won’t be disappointed.

“We are committed to supporting the Scottish craft beer industry and are exceptionally proud of the relationships we have established with local breweries. As we look to the future, we will remain committed to our suppliers and will continue to grow our partnerships.”

Aldi's Beer Festival Flowchart - Scottish News
Picture from Aldi PR
Aldi’s Beer Festival Flowchart

For the ‘cool character’, a simple lager or pilsner is the go to brew – such as Bellfield’s Bohemian Pilsner or Genius Brewing’s Gen!us Craft lager.

Aldi recommends Barney’s Beer’s Cranberry Margarita or Hidden Lane Brewery’s RS Raspberry Saison for the ‘hipster’ personality.

The ‘adventure seeker’ will benefit from a Scottish crafted IPA or Pale Ale and customers can choose from a range of brews including Stewart Brewing’s Island Getaway, Loch Lomond Brewery’s Too Orangey For Crows, or Six° North’s Slipstream IPA.

And the ‘strong, mysterious soul’ can choose from a range of stouts and ginger beers, including Loch Lomond Brewery’s Mocha Doodle DHU and Glasgow Beer Works Jaggery Imperial Stout.

You can find your nearest Aldi here.

Related Stories