Wednesday, June 29, 2022
BusinessInnis & Gunn teams up with Cru Holdings to create exclusive festive...

Innis & Gunn teams up with Cru Holdings to create exclusive festive beer

This week Rudolph the Red Nose Rye Beer, the first exclusive collaboration brew from Innis & Gunn in the north of Scotland, will go on sale in two flagship bars owned and operated by Highland hospitality business Cru Holdings in Inverness.

Scotch & Rye and Bar One in Inverness will begin stocking Rudolph the Red Nose Rye Beer this week. Innis & Gunn and Cru Holdings have also teamed up with the Mission Christmas campaign from MFR’s Cash for Kids which will see £1 from every pint sold donated to the charity.

Pictured: Rudolph the Red Nose Rye Beer

Grant Murray, director of business development at Cru Holdings, explained: “We love Rudolph the Red Nose Rye Beer! Its signature festive flavours come from spiced orange zest and cinnamon. The idea for the beer came from an internal competition we ran with staff to create the perfect festive drink. We have a long-standing relationship with Innis & Gunn, so we spoke to the team about joining forces to turn the competition entries into a drink to serve in our bars this December”.

Gregor Campbell, field sales executive at Innis & Gunn, was at Scotch & Rye when the first pint of Rudolph the Red Nose Rye Beer was poured: “It’s great to see the beer being served.

This is the first collaboration brew Innis & Gunn has done in the north of Scotland. The beer was brewed by our resident brewer ‘Digger’ at our microbrewery at the Arches in Argyle Street, Glasgow.

Digger was blown away by some of the suggestions from the team at Cru Holdings but in the end, the idea of spiced orange zest with cinnamon in a rye beer was deemed the winning combination and Rudolph the Red Nose Rye Beer was created.”

On sale throughout December, Cru Holdings and Innis & Gunn hope that Rudolph the Red Nose Rye Beer (5.4% ABV) will prove popular with drinkers and that money raised from sales will make a difference to children living in poverty this Christmas.

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