The high-end department store is selling the Jellycat Fud Dragon Soft Toy for £21 on their website – seemingly unaware of the name’s derogatory use in Scotland.
The term “fud” is used as Scottish slang for referring to someone as a foolish person – or more commonly, as female genitals.
John Lewis has advertised the fluffy, green, plush toy on their website as being “nothing but friendly. Soft and fluffy, with adorable little wings”.
However, Scots have been left in stitches after the unfortunate name choice for Fud the Dragon was shared across social media.
Twitter user @Melisandreilidh posted about the questionable name choice on Saturday, writing: “Tell me you don’t have a Scottish person on your development team without telling me you don’t have a Scottish person on your development team.”
The Twitter user posted a screenshot of Fud from the John Lewis website, gaining almost 200 shares and over 1,600 likes.
Scots have left in stitches over the name choice.
@NotTimorous said: There’s a Glaswegian working in the Marketing Department of a global business cackling their a*** off.”
@spliff4ny said: “Right, every week there is something else on here. Geeing it f****, fud, jobby, like why is this dialect full of actual fried words hahaha.”
@shonaghdavidson said: “Having flashbacks to explaining to a colleague in my grad job why the word ‘jobbies’ was not a cutesy term for tasks they needed my help with.”
@mrandysummers said: “Surpassing even HBG Construction rebranding as BAM as we built the Riverside Museum in Glasgow.”
@millersty added: “Poor wee guy didn’t stand a chance.”
John Lewis advertise Fud the Dragon on their website, writing: “He may breathe fire, but Jellycat’s Fud the Dragon is nothing but friendly.
“Soft and fluffy, with adorable little wings, this cuddly chap will sit by your side and give cuddles aplenty.”
Jellycat, the company responsible for creating Fud, stock the same dragon on their website but have referred to him as Fuddlewuddle Dragon.
Speaking today a spokeswoman for John Lewis said: “To save his blushes, we’re updating our website now and will be giving Fuddle Wuddle his full title in future.”
A spokesperson for manufacturer Jellycat added: “Thank you so much for bringing this to our attention; this is most certainly a typo which we have bought to John Lewis’ attention straight away to be corrected.”